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Substance - August 17 2006Sex Sells Fashion (Literally)
 5 
French clothing brand Shai has recently come under media scrutiny for using pornography to sell its current collection online. Depending on how you view porn, the tactic is either genius or dastardly. The recent internet campaign's ability to smoothly bypass decency standards associated with traditional publishing is unique to online advertising. So is the feature that encourages the viewer to aim a cursor over (momentarily) clad models for clothing info, allowing for enhanced user interaction. Here's the ad, but be warned: this is nowhere near safe for work: "Shaï interactive catalogs include X-rated pornographic content intended for adults only." | LA Times via Gawker | By: cory o'malley |
Raphy C (6) |
I'm soooooo lost for words |
(NR) |
Its about time product placement came to porn. If anything they've raised the bar for porno. That was the best edited porn I've ever seen. |
sygyzy (61) |
We are years ahead of the guys on the other side of the pond. American Apparel and Abercrombie & Fitch anyone? |
trx0x (5) |
yeah, seriously. no one has done full porn in advertising. and as said earlier, this is the best edited porn i've ever seen in my life. and it's a clothing ad. incredible. |
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kelp (3) |
you are just finding this now? |
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carolynlove (NR) |
Well it might bore some people but I watch from start to finish! Clothes are nice too. |
Posted: August 17 2006