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!!Brand Overview
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Brand Pimps & Media Whores is a full service branding consultancy
specializing in today's expanding youth lifestyle culture. Brand
Pimps creates excitement around the products and people that everyone
wants to own, meet or experience.

!!Brand History
----
[Upload:robert/f8adf2c864c5edbf173bcd095a01c714_tn.gif align=right
hspace=5 vspace=5 pop=yes]Reaching the elusive tastemaker segment of
the youth market is the goal of many brands today. And Brand P!mps $
Media Wh*res, a full-service branding consultancy specializing in
today's expanding youth lifestyle culture was created to help brands
reach their target. Founded by ex-fashion editors and trend
forecasters Edina Sultanik Silver and Minya Quirk, and former
Bloomingdale's buyer Deirdre Maloney, BPMW boasts an unparalleled
industry dream team at its helm. Through a global network of
influencers, editors and tastemakers worldwide, BPMW acts as a buzz
maker and support system for brands, ensuring exposure to key people.
The Brand Pimps know how to spin trends and influence people.

BPMW was created in 2003 to help youth oriented companies grow. The
company takes a multi layered approach to brand building, focusing on
all aspects from grass roots tastemaker relations to retail
strategies, celebrity outreach, public relations, wholesale services,
trend forecasting, design, visual artist management, merchandising
direction and more.  The company's specialty is in finding
directional, progressive and emerging fashion companies and
developing them into global fashion leaders.  Brand Pimps creates
excitement around the products and people that everyone wants to own,
meet or experience.

When thinking about starting a new agency to aid fashion and
lifestyle companies in building their brands, the owners had a vision
of an entirely new business model. The name Brand Pimps and Media
Whores came about as a radical response to the existing public
relations and marketing playing field. The phrase was not intended as
a company name, but rather, was a humorous way to express what they
felt was at the essence of commerce, media relations, brand building
and representation. It was a way to define the journey they were
about to embark on.

The thing is, people liked the phrase. It had a certain ring to it.
With so many agencies having simple, if not vague, one-word names or
named for principal members, Brand Pimps and Media Whores possessed a
mildly subversive and in-your-face element that challenged the system.
It also had an exciting energy that matched our enthusiasm for taking
the market by storm. Brand Pimps and Media Whores, it captured the
moment. The company is also registered  as BPMW for the more
traditionally corporate-minded, or faint of heart.

Our use of the words "pimp" and "whore" is in no way intended to
inspire discomfort. We do appreciate the attention that is brought
about by its uncommon frankness, but our motivation was never for
shock value alone. The word "pimp" is certainly edging its way into
the common vernacular -- think MTV's popular "Pimp My Ride" show, or
the new energy beverage "Pimp Juice." The word "whore" is a little
more abrasive, but is commonly used as a flippant slang term for
someone who is eager for something or for a person willing to
sacrifice for gain - think "label whore." A "media whore" is a person
or thing that garners repeated press coverage for whatever reason, be
it outstanding product or constant presence at high profile events.
And that's not a bad thing. Certainly not in our field.

!!External Links
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[Brand Pimps Official Site | http://www.brandpimps.com]
<br>[Weather Market | http://www.wearethemarket.com]
<br><br>

!!Category
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CategoryBrandProfile