BRAND PIMPS & MEDIA WHORES

Brand Overview

Brand Pimps & Media Whores is a full service branding consultancy specializing in today's expanding youth lifestyle culture. Brand Pimps creates excitement around the products and people that everyone wants to own, meet or experience.

Brand History

Reaching the elusive tastemaker segment of the youth market is the goal of many brands today. And Brand P!mps $ Media Wh*res, a full-service branding consultancy specializing in today's expanding youth lifestyle culture was created to help brands reach their target. Founded by ex-fashion editors and trend forecasters Edina Sultanik Silver and Minya Quirk, and former Bloomingdale's buyer Deirdre Maloney, BPMW boasts an unparalleled industry dream team at its helm. Through a global network of influencers, editors and tastemakers worldwide, BPMW acts as a buzz maker and support system for brands, ensuring exposure to key people. The Brand Pimps know how to spin trends and influence people.

BPMW was created in 2003 to help youth oriented companies grow. The company takes a multi layered approach to brand building, focusing on all aspects from grass roots tastemaker relations to retail strategies, celebrity outreach, public relations, wholesale services, trend forecasting, design, visual artist management, merchandising direction and more. The company's specialty is in finding directional, progressive and emerging fashion companies and developing them into global fashion leaders. Brand Pimps creates excitement around the products and people that everyone wants to own, meet or experience.

When thinking about starting a new agency to aid fashion and lifestyle companies in building their brands, the owners had a vision of an entirely new business model. The name Brand Pimps and Media Whores came about as a radical response to the existing public relations and marketing playing field. The phrase was not intended as a company name, but rather, was a humorous way to express what they felt was at the essence of commerce, media relations, brand building and representation. It was a way to define the journey they were about to embark on.

The thing is, people liked the phrase. It had a certain ring to it. With so many agencies having simple, if not vague, one-word names or named for principal members, Brand Pimps and Media Whores possessed a mildly subversive and in-your-face element that challenged the system. It also had an exciting energy that matched our enthusiasm for taking the market by storm. Brand Pimps and Media Whores, it captured the moment. The company is also registered as BPMW for the more traditionally corporate-minded, or faint of heart.

Our use of the words "pimp" and "whore" is in no way intended to inspire discomfort. We do appreciate the attention that is brought about by its uncommon frankness, but our motivation was never for shock value alone. The word "pimp" is certainly edging its way into the common vernacular -- think MTV's popular "Pimp My Ride" show, or the new energy beverage "Pimp Juice." The word "whore" is a little more abrasive, but is commonly used as a flippant slang term for someone who is eager for something or for a person willing to sacrifice for gain - think "label whore." A "media whore" is a person or thing that garners repeated press coverage for whatever reason, be it outstanding product or constant presence at high profile events. And that's not a bad thing. Certainly not in our field.

External Links

Brand Pimps Official Site
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