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!!Brand Overview
----
Focused on the design philosophy that "good design doesn't have to be
expensive," the brand name Bodum has become synonymous with simple,
affordable, elegantly-designed housewares. Founded in Copenhagen in
1944, the company is now recognized as a global design
leader,operating in 17 countries with over 50 Bodum stores.
<br><br>

!!Brand History
----
[Upload:cory/9bafe038a53e967d91cf0c20490d3384_tn.jpg align=right
hspace=5 vspace=5 pop=yes]Bodum was founded in 1944 by Peter Bodum in
Copenhagen, Denmark, as a retailer of housewares from Danish
manufacturers. The business was later expanded to include glassware
from Easter Europe. By the 1950s, Bodum began developing its own
products, collaborating with architects and industrial and graphic
designers. These collaborations evolved into Bodum developing its own
design department, which would come to feature an in-house team of
product designers, engineers, graphic designers, and architects.
Eventually, Bodum would design, develop, and advertise its own
products in-house.

In 1958, Bodum introduced its first signature product to the retail
market, the Santos coffeemaker. The vacuum brewing system is still
sold by the company today.

In 1967, Peter Bodum died, leaving company operations to his wife,
who ran the company until 1974, at which point the 26-year old Joegen
Bodum joined her in the management of the company. The younger Bodum
soon hired Carsten Joergensen, a teacher at the Danish School of Art
in Copenhagen. Joergensen was put in charge of all facets of design
at Bodum, including product design, advertising, corporate branding,
and architecture.

Later that year, Bodum began to incorporate what would become the
company's signature design language: simplicity, durability, and
utility. This philosophy was expressed most directly through the
Bodum french press, which was introduced the same year.

1979 would also see Bodum operations move from Denmark to
Switzerland, located more centrally to an ever-expanding European
market. In 1980, Bodum's design unit, Pi Design, was founded. During
the early '80s, Bodum also began to dramatically expand its scope,
moving well beyond coffee and tea into a broad range of kitchen
products, incorporating plastic, stainless steel, and wood.

In 1986, Bodum opened its first shop in London. Later, in 1991, the
Assam teapot was developed, putting a new perspective on [tea | Tea]
brewing. Informed by Bodum's longstanding work with the french press,
the Assam teapot applied a spacious filtering system to enhance the
brewing process. In 1992, Bodum moved into the production of
electrical household products, offering the Ibis water kettle. The
movement toward electrical kitchen devices would reach a critical
plateau in 2000, when Bodum would reintroduce the Santos coffeemaker
in an electrical version.

Over 50 Bodum stores currently exist worldwide, and the company
operates in 17 countries, withe over 600 employees. Still based in
Switzerland, Bodum utilizes 18 sales companies globally, with one
production company in Portugal. Bodum's design group, Pi Design, also
occupies offices in Switzerland, Hong Kong, an dShanghai. Bodum
continues to be a 100% family-owned business, currently owned by Pia
and Joegen Bodum, daughter and son of founder Peter Bodum.
<br><br>

!!Recent Collections
----
In this section, give a brief overview of relevant themes in a given
collection of new products. Then, upload images of as many new
products as you would like. The more complete your set of images is,
the better idea others will have of the product line.
<br><br>

!!External Links
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[Official Bodum USA Website | http://www.bodumusa.com]

[Official Bodum Internatinal Website | http://www.bodum.com]

[Official Pi Design Website | http://www.pidesign.com]
<br><br>

!!Category
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CategoryBrandProfile