Brand Overview
Kiehl's is a New York-based manufacturer of a full line of body, hair, shaving, and fragrance products for both men and women. Selected items are also made for dogs and horses.
Brand History
Kiehl's was founded over 150 years ago in New York City, with the company's first retail location, an apothecary, opening in Manhattan's East Village in 1851. The company has used those 150 years of experience to test and develop the herbal combinations that they now use in their products. The Kiehl's mission statement shows the company to be dedicated to improving the world, and to be committed to excellence; it was written for the opening of the East Village shop 150 years ago, but is notable because it is still embodied in the Kiehl's product line.
The Kiehl's company began producing the external line in the 1960s. Kiehl's products are available online, and there are Kiehl's outlet stores that exclusively feature Kiehl's products.
Mission Statement and Corporate Philosophy
Kiehl's is a company that is dedicated to making the world a better place. The brand's mission statement is notable in that it does not mention beauty, beauty products, or fashion--the mission focuses on making the world a better place through a daily commitment to excellence. Kiehl's uses all natural products, chosen for their ability to help do their job (like making your hair or skin more healthy) rather than for aesthetic purposes (like making that cool bright green colored shampoo). Kiehl's never tests on animals. The product packaging is simple and minimal, so much so that it appears "generic" at first glance. The quality of Kiehl's lies in the products themselves, moisturizers that moisturize, cleansers that cleanse, and skin soothers that soothe your skin!
Recent Collections
External Links
Kiehl'sCategory
Owner: "zack111" Last edited on November 15, 2006 1:05 pm by "cory"
