Brand Overview
Nestled comfortably out of the way and up against the Pacific ocean in southern California (and tucked neatly next to the best surf in Europe) Nixon is founded on the principle that people should do what they do best. Nixon was founded out of a frustration in the a lack availability of quality watches that simultaneously do the talking for you and deliver what you need in various high stress work and play environments. The brand has since grown into a network of athletes, rock stars, retailers, and dedicated loyalists that help bring Nixon products to market.
Some people look at professional skateboarders, surfers, and snowboarders and mistakenly think they know what they're looking at. Stereotyping can get you in trouble. Their skills are ridiculous, yes, but their experiences reach far beyond that handrail on the corner. Their actions are focused on perfecting their sports, but their interests and style are anything but focused. Their perspectives are unique, yes, but their needs are universal. It is our job to reconcile the former with the latter. Nixon hand picks those riders that are leaders in their sports and works with this elite group to make sure their perspectives contribute to a single unified expression: team designed, custom built.
Brand History
In this section, write a detailed account of where the brand started
and how it has developed over the years. Cite information relating to
the brand's growth in terms of creative vision, financing, personnel,
retail presence, and influence. You may find a timeline useful for
breaking down specific developments in a brand's history.
Recent Collections
External links
OfficialOwner: "69.233.139.54" Last edited on March 21, 2007 11:26 am by "Butler"
