PageDump: Nixon

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Date: Wed, 21 Mar 2007 11:26:09 -0700
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!!Brand Overview
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[Upload:robert/eb3bc58476fb0474bcb3358d49672631_tn.jpg align=right
hspace=5 vspace=5 pop=yes]Nestled comfortably out of the way and up
against the Pacific ocean in southern California (and tucked neatly
next to the best surf in Europe) Nixon is founded on the principle
that people should do what they do best. Nixon was founded out of a
frustration in the a lack availability of quality watches that
simultaneously do the talking for you and deliver what you need in
various high stress work and play environments. The brand has since
grown into a network of athletes, rock stars, retailers, and
dedicated loyalists that help bring Nixon products to market.

Some people look at professional skateboarders, surfers, and
snowboarders and mistakenly think they know what they're looking at.
Stereotyping can get you in trouble. Their skills are ridiculous,
yes, but their experiences reach far beyond that handrail on the
corner. Their actions are focused on perfecting their sports, but
their interests and style are anything but focused. Their
perspectives are unique, yes, but their needs are universal. It is
our job to reconcile the former with the latter. Nixon hand picks
those riders that are leaders in their sports and works with this
elite group to make sure their perspectives contribute to a single
unified expression: team designed, custom built.

!!Brand History
----
In this section, write a detailed account of where the brand started
and how it has developed over the years. Cite information relating
to
the brand's growth in terms of creative vision, financing,
personnel,
retail presence, and influence. You may find a timeline useful for
breaking down specific developments in a brand's history.
<br><br>

!!Recent Collections
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[Upload:treadstone/4664c65b4f3c258399deb694427e3e75_tn.jpg  hspace=5
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<br><br>

!External links
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[Official Nixon Site | http://www.nixonnow.com/]<br>
[Nixon Myspace Page | http://www.myspace.com/_nixonnow]