PageDump: Nooka

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!!Brand Overview
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Nooka is a New York-based design company specializing in stylized,
design-savvy wristwear with unique and unconventional displays. The
word "Nooka" is the ancient Amararunk'thuh word meaning "future is
now." The brand name has also been described as a contraction of "New
Yorker" as pronounced with a native New York accent, as well as the
first part of "New York" and the last part of "Osaka," expressing the
global aesthetic of the brand vision.
<br><br>

!!Brand History
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[Upload:treadstone/6a4e0443ae737b97b1c60f690a9d29dd_tn.gif
align=right hspace=5 vspace=5 pop=yes]Nooka was founded by designer
Matthew Waldman in 1997. In the early evolution of the brand, Waldman
had experienced a flash-back to a first grade math class while staring
at a wall clock in a London hotel. He was struck by how few options
there were for time display, and this realization led to early
sketches for Nooka prototypes. Waldman returned home to New York and
began the process of registering a patent, which was later awarded
for the original Nooka designs.

The linear and graphic representation of time in Nooka watches is
intended to present a more intuitive way to view time. The visual
mass increases as time passes, giving weight to an ephemeral and
abstract concept. Once you're used to the new visual paradigm, the
theory goes, you may never go back to standard analog and digital
time displays for your wrist.

Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical
acclaim in the select markets it was released. Berrymatch now
produces the line more truthful to Matthew's original vision. Nooka
is included in the Museum of Modern Art shops in New York and
selected as finalist in the Genart awards for the accessories
category for 2005.
<br><br>

!!Nooka Collections
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*Zirc Collection* (AW 2007)
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*Blue and Grey V-Series Collection* (AW 2007)
<br>

*Gold V-Series Collection* (AW 2007)
<br>

*Zub38 Collection* (SS 2007)
<br>

*Zub20 Collection* (November/December 2006)
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*Collection 2* (November/December 2005)
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<br><br>

*Collection 1 (Limited Edition)* (December 2004 - Spring 2005)
<br>
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!!External Links
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[Official Nooka Website | http://www.nooka.com/]
<br><br>

!!Category
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CategoryBrandProfile