Stussy

Brand Overview

Stussy is a casual apparel brand based in Orange County, CA, that has been highly influential in the action sports apparel industry. Stussy is largely considered to be one of the founding apparel brands in what would come to be defined as west coast streetwear.

Brand History

In 1980, Shawn Stussy was a local, cult surfboard shaper who transferred his scrawled signature logo from his boards and to tee shirts, which he sold along with his boards around Laguna Beach, California.

As the clothing line expanded, Stussy's raw and modern aesthetic soon developed into the next generation of new wave beach culture. The period--the early '80s--was a time when subcultural shifts that would come to frame contemporary popular culture were taking place. With the emergence of punk and rap, both DIY movements that created a new modern platform for fashion and cultural expression and laid the groundwork for the arrival of streetwear.

With Stussy's success came the opportunity to travel and spread the Stussy vibe. We hooked up with trendsetters in New York, London, Tokyo and other areas of the world. Stussy clothing was inspired by this international group of musicians, skaters, DJs and artists with similar tastes, which helped to shape the brand into an international streetwear label.

Today, Stussy exists as a brand with worldwide respect and independence. With over sixty stores across the globe and a very strong tribe still in effect, Stussy is a leader in the culture it helped start over 25 years ago.

External links

Official Stussy Website